A target audience is a primary group of people that something is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status.
Our thriller's target audience is between the ages of 18 - 40. This is because of the film being lurid and horrible. Although it would be aimed at a middle aged audience as well, the teenage age group would be the thrillers main audience as the teenage age group would be interested in the horror factor of the thriller. Furthermore the fact that it could apply to them, as a food scare is quite a universal problem. This is also how an older generation can relate to the movie as a there are constantly concerns in the media of food scares e.g. salmonella, foot and mouth and bird flu. This gives this phenomenon a twist as the meat farmer is deliberately trying to infect the meat as opposed to it being a virus “accidentally” passed through meat. In addition there is not a restriction on which gender this movie is aimed to as it can apply to all meat eaters. However, it could appeal more toward men as it is full of gore, arteries and blood.
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