1. What is the history of the band?
They are a relatively new band of 2 years. They met in Nashville but once forming the band moved to Austin, Texas where they performed in the South by South west music festival. This is home to descovering other popular Indi bands such as MGMT They have broken away from the stereotypical country genre and in doing so have become more individual. Their songs have darker feel due to their lyrics not being about the common love intrests, but relating to death and struggle.
2. What genre(s) of music do the band/ artist fit into
The band genre is country. However, they have broken away from the sterotype country and are more alternative. This is why they attract a niche audience. This also assists their star image as they are very different and therefore are original in their own way.
3. What record label are the band/ artist signed to?
They are signed to ‘Touch and Go records’. This is an independent record label which is based out of
This correlates well with our band as they have a niche fan base and are not a huge pop sensation on a huge record label.
4. Who are the band's audiences?
Middle aged (50+)
Mainly white males
Those who listen to folk, indie music
Those who like country music, but with a bit of a twist.
5. What kind of visual images has the act/band created for themselves?
The band is normally portrayed as being alternative as instead of sitting on a horse, chewing straw and wearing a cowboy hat they are a bit darker. They still wear some conventions of stereotypical country I.e riding chaps but they may be with a twist like them i.e being black and menacing. This helps them relate to their country fans but not fit into the norm and be stereotypical.
Their videos also reflect their alternative feel by using strong special effects. They also avoid the norms by having flames and burnt down houses, with scarcows playing the violins. Their lyrics also show there alternative feel as they are singing about poison and sorrow as apposed to love and joy.
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