Richard Dyers star image helps us to represent how the elements of our star image our sold through the our A2 product which includes our pop video, digi pack and poster. I have looked at the conventions of our genre and how 3 products have worked to sell our product.
Richard Dyer states that “a star is an image and not a real person” he also says that “stars are commodities produced and consumed on the strength of their meanings.” We have created a very strong meaning of heart break which is a common convention is the creation of a star and their image represented In their lyrics but we have also incorporated an apocalyptic feel. We have done this by subverting the conventions of a country and western genre being smooth cut, we have used jump cuts and Saturation of colour to create this feel.
However, our star does share the values of stardom as our male is relatable by being young but also by having a sexual attraction felt by many women. Although, we do conform to some conventions of the genre by people alone and upset about love, although instead of being consoled of finding solitude he is alone and in a abandoned place, the location further emphasises this. This gives our pop video a sense of realism as it is not conformist by being fake and glossy, it shows someones real life struggle. This is how our USP was created as he is very organic. This will also attract a broader audience as people will be able to relate to many of the conventions of the video such as heart break, isolation or the struggle that comes with following a path in life.
Stars depend upon a range of subsidiary media- magazine, TV, radio, the internet – in order to construct an image is made up of a range of meanings which are attractive to the target audiences. Fundamentally, the star image is incoherent, that is incomplete and ‘open’. Dyer says that this is because it is based upon two key paradoxes.
Paradox 1
The star must be simultaneously ordinary and extraordinary for the consumer
Paradox 2
The star must be simultaneously present and absent for the consumer.
We have achieved Paradox 1 by creating a very assessable feeling by him walking around an isolated but assessable place as it is not in a theatre or stage he is doing something that all people do. However, is extraordinary has by using an interdiagetic gaze he is teasing the consumers of his music by making them feel as if they could be a part of his world, but not fully letting them in by not giving them a direct address, emphasised by how front cover as although you have a very personal look onto him, he is not looking on him it is very personal but you are not getting a full look at him. This feeling of being close to him but not quite being with him gives the consumers a sense of wanting more which will be beneficial for the future of our artist. We have followed dyers ideology and have effectively made sure that the fans of our star will go away determined to continue consuming the star in order to carry on attempting to complete their image.
The image including the artists tour dates is a poster. We used this to promote our star image. Although one can see we have tried to break away from the country and western genre we still used the typical prop of country music, the guitar. We convey a western style font and de saturation of color to ensure that we follow the country and western stereotypes. However the background of urban decay and the general atmosphere of modern day city life once again challenge the audience’s expectations, thus making our star more diverse and interesting, this gives him an edge and differentiates him from other artists.
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