Pop Promo Digi Pack

Our Digi pack is a representation of our star. The poster does this through using a typical country and western font, which shows the genre of our star. This is furthermore shown through the use of his clothing. Our artist is shown to be in this genre through the guitar on his shoulder, which is typical country and in addition through the leather jacket he wears. this shows him to be masculine but still attractive so attention would be drawn to him and the poster when someone is flicking through a magazine. This will increase the revenue grossed from our album sales and help the reproduction of our artists music.

As member of the group i was able to share my photos from shoot day,  this photo of the guitar i took my self in order to represen the conventions of video and of the song as it is solely based around his music and his love. This photo shows that Both of these factors are a large part of his life.  The guitar symbolises the country and western genre as they are stereotypical country and western.  The heart however, made of rocks, represents his broken relationship and "Black heart".  When in the editing process we gave the guitar a golden glow to go against the ard and rock exterior of his heart.  To show how is music is pure and original but his heart is broken and shattered with then takes affect on his music.

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An album cover shows in a snap shot how the artist is represented.  By having such an organic and un touched cover is portrays the organic artist that he is.  This is also shown by how he is give the audience and inter-diagic gaze showing that although he is the artist the attention is not on him it is on his music, he is not solely attracting an audience from his sex appeal like many mass produced commercial artists.  

The ace of spades could have many interpretations.  I interpret it as a represent the game that is life an how are star has not "played along" and has gone down another path of loneliness and isolation.  This is further represented by how the Ace of spades is popular in myth and folk law as the "death card" which reflects the death which relates to the Video.  It is also traditionally the best card in the pack, giving our artist a star image of being the above the rest of the "players in the game" that is the country and western genre.