Task 2- how does your procuct represent social groups?

Different social groups are represented in different ways due to the way they are seen through the media. For example the working class are generally seen through the media as uneducated aggressive thugs. An example of this is the movie “This is England” which portrays most of the characters this way. Our character is also representing the working class as he is shown as evil and destructive.
The product we have chosen to develop also represents the working class as our character can be related to by the people in this class. This is mainly because of his profession, as he is a butcher which is a job occupied by someone in the working class. He would furthermore fit into this social group as it would appeal that he didn’t go to University and suggest that he worked at his trade, as he seems to be quick skilled and practiced at this.

This means that this product would mostly appeal to a certain group of people as they can relate to the character and he would seem realistic, not seen as a role model persona but someone who that could understand.
However, this product could also relate to someone of the middle class, not because they can form a relationship and understanding of the character but due to the fact that the meat being infected is being sold as “Farm Fresh Best Quality Organic meat”, these high standards of good meat means that it will be expensive, therefore potentially bought by the middle class.
This suggests that the people who are buying this “high quality” meat are people who want to eat well and healthily and who have the money to do so. On the other hand the people in the middle class are somewhat being ridiculed for having little understanding from where they meat is really coming from, and just believing whatever they are told.

However, due to the gore this product could attract may other social classes as they are interested in the food scare aspect as it is a universal problem.

This implies the type of people who prefer to buy organic and feel 'safe' in the false hope that they are eating well because it is 'organic,' this slightly mocks these middle class people. Mainly the lower-middle class is represented in the our media product, however, I hope that many more social groups will be eager to watch it, because of other reasons.